My Digital
Marketing Story
I guess you can say I don’t like having a boss. That doesn’t sound great but I’ll explain. I grew up in an entrepreneurial household where my mom and dad both ran successful businesses in Fruita Colorado. That sparked my entrepreneurial spirit from a young age, and I knew that one day I wanted to be my own boss which means I could finally weasel my way into winning the coveted employee of the month award.
However to be your own boss, you have to figure out what you want to do and gain some experience. I’ve always gravitated towards technology and that first lead me to digital marketing. I managed the marketing strategies for over 100 small to medium sized businesses ranging from roofers, painters, rappers, and ecommerce stores for eyelash extensions.
I loved working with entrepreneurs of all backgrounds and being able to offer a variety of marketing solutions for any budget. I managed over $50,000 in marketing budgets per month and created email marketing, digital advertising, public relations, content marketing/SEO, and social media strategies.
I found my niche was working with contractor and home service businesses. This is where my initial idea to start a marketing company that tailors to these industries began. However, I knew I needed to learn more about these types of businesses from hands on experience, which led me to working for Sherwin-Williams.
My time with Sherwin-Williams allowed me to learn a ton about the painting and construction industries. It confirmed that this was the demographic that I want to serve as I formed strong relationships with contractors at the store. In 2024 I took the opportunity to go out on my own, so here I am at your service to grow your digital footprint!
Anyways, story time is over I can’t wait to talk to you about marketing your business!
An
Why choose Odyssey?
With Odyssey you are receiving individualized care and attention that a large agency can’t provide. My reputation is on the line everyday, which means everything I publish goes through meticulous review and testing. I’m in the business of creating a lasting partnership, not being a salesman, which means I do whatever it takes to create the best solutions for your business.
I thought your name was Shane? Where did Odyssey come from?
I picked the name because it sounded cool. Apart from the necessary ‘cool’ element, I stuck with Odyssey because the definition relates to the experience of small business owners.
In short, an odyssey is journey that is defined by triumphs and challenges at each corner. I’m here to help contractors and home service professionals triumph in their digital marketing efforts and navigate the challenges of establishing an identity online and staying ahead of their competition.
Even though I’ve lived in Colorado my whole life, I always liked the ocean so there’s the nautical theme for you.