Digital Marketing
Knowledge Center
Here you will find helpful posts, case studies, videos and other content that will help you learn more about digital marketing. You will also gain insights into what marketing topics I’m thinking about and what strategies I have cooking up for you. Every month I will be featuring a new topic or concept that I am diving deep into and share my findings.
How to Improve SEO for Construction Contractors
Search engine optimization (SEO) is all about doing multiple things correctly and continuously striving to improve the user experience. Long gone are the days of simply existing long enough to rank higher, and keyword stuffing. Nowadays, a successful SEO strategy incorporates onsite and offsite activities that all work towards providing a great experience for the search engine and website user.
Social Media Management Tips for Contractors
Social media management is worth the investment for construction contractors. Social media establishes consumer trust and greatly influences decision making when it comes to choosing a construction contractor. In fact, 74% of people use social media when making a decision. This article provides social media management tips for construction contractors to leverage so they can close more jobs.
Email Marketing Best Practices for Home Service Professionals
Email marketing provides home service professionals with a low cost and effective strategy for stimulating lead and customer engagement. Thrive Analytics found that 68% of home owners are open to receive email marketing communications on a quarterly basis. In terms of costs, most major email marketing providers (HubSpot, Klayvio, Mail Chimp, etc.) provide plans starting below $50 per month. Compared to running digital ads, that can cost home service professionals thousands of dollars per month, email marketing provides an excellent ROI.
Why contractors need professional photography
Distinguishing your brand from the rest of the competition is crucial in succeeding in our digital environment. Increased emphasis on image and video heavy social media platforms and websites has transformed how contractors communicate their services to their customers.