Digital Marketing
Knowledge Center
Here you will find helpful posts, case studies, videos and other content that will help you learn more about digital marketing. You will also gain insights into what marketing topics I’m thinking about and what strategies I have cooking up for you. Every month I will be featuring a new topic or concept that I am diving deep into and share my findings.
How to Video Tutorials
How to Use an SEO Page Scan Tool to Get a Page to Rank Higher in Search Results
When it comes to technical SEO like wirting page title tags, meta descriptions, fixing broken links, making sure your images are sized correctly, having alt text, having H1’s, it can be hard to know where and what you should work on.
With SEOSpace, the recommended SEO plugin for Squarespace, their page scanning tool provides you with a thourough audit of your webpage and tells you what you need to work on with simple language and industry leading best practices. This video walks you through an SEOSpace page audit.
SEO is About Providing Accurate and Relevant Information: Here’s a Simple SEO Tip on How You Can Do That Today!
In this video, I discuss how to enhance your website's visibility through valuable SEO rich content. I emphasize the importance of answering common questions related to your business or industry, using a roofing company as an example. By creating blog posts or FAQ pages that provide specific, regionally relevant answers, you can improve your local search engine rankings. Now go out and try this on your own site, or reach out if you have questions!
What can Tony Soprano Teach Small Business Owners? Audience Connectivity
In the world of AI, people are hungry for human connections. That's why I dive into a brief analysis of how the fictional New Jersey crime boss Tony Soprano still captivates audiences today well after the hit show concluded. The main reason Tony Soprano sticks with us is because he is relatable in many ways. Many small businesses fall into the trap of hiding behind their brand and not showing their humanity. Connecting with your audience and showing your humanity is what your audience craves. Even more than gabagool!
Straight Forward Marketing Advice: That Works
I get it, not everyone has time to read long blog posts, here’s short and effective marketing advice for you to try right now!
As a new business or a business that provides a broad service in a competitive market, you need to localize your content marketing strategy. That means that you should focus on long tail keywords on your website, listings, and social media that include information sepcific to your local audience.
Why?
because Google and social media platforms are flooded with broad keywords and search phrases.
How you can leverage localized marketing?
On your website and social media platforms, you can add long tail keywords to your content. For example a professional roofer who services western Colorado should add “western slope”, specific communities they want to rank for, counties or any other local lingo that describes a geographic area or a specific audience. Here’s what I mean by ‘specific audience’: I’ve worked with handyman services that operate in communities with a high number of senior citizens. That means we use keywords, images, and campaigns that speak to them, instead of just sticking to broad ‘contractor lingo’.
That’s not all though!
When we say ‘localized content’ we aren’t always talking about location, but rather demographics of that location. This is where things like language can come into play. For example if you look at your regions demographic information and find that say 40% of your target audience is spanish speaking then your website and social media having content that is only listed in English is missing 40% of the market!
Summary:
As a service business, there’s only so much territory you can cover. That’s why your content on social media, listings, and website should be specific to your area and not broad like a national company or some ecommerce stores. Dominate your back yard by ranking for search queries by people in your area by creating content that represents what your locals are searching for in their language! Dominate your side of the pond before you conquer the ocean!
To learn more, check out this article from Google Adsense
Localized Marketing
How to Improve SEO for Construction Contractors
Search engine optimization (SEO) is all about doing multiple things correctly and continuously striving to improve the user experience. Long gone are the days of simply existing long enough to rank higher, and keyword stuffing. Nowadays, a successful SEO strategy incorporates onsite and offsite activities that all work towards providing a great experience for the search engine and website user.
Social Media Management Tips for Contractors
Social media management is worth the investment for construction contractors. Social media establishes consumer trust and greatly influences decision making when it comes to choosing a construction contractor. In fact, 74% of people use social media when making a decision. This article provides social media management tips for construction contractors to leverage so they can close more jobs.
Email Marketing Best Practices for Home Service Professionals
Email marketing provides home service professionals with a low cost and effective strategy for stimulating lead and customer engagement. Thrive Analytics found that 68% of home owners are open to receive email marketing communications on a quarterly basis. In terms of costs, most major email marketing providers (HubSpot, Klayvio, Mail Chimp, etc.) provide plans starting below $50 per month. Compared to running digital ads, that can cost home service professionals thousands of dollars per month, email marketing provides an excellent ROI.
Why contractors need professional photography
Distinguishing your brand from the rest of the competition is crucial in succeeding in our digital environment. Increased emphasis on image and video heavy social media platforms and websites has transformed how contractors communicate their services to their customers.