Digital Marketing
Knowledge Center
Here you will find helpful posts, case studies, videos and other content that will help you learn more about digital marketing. You will also gain insights into what marketing topics I’m thinking about and what strategies I have cooking up for you. Every month I will be featuring a new topic or concept that I am diving deep into and share my findings.
How local listings help your SEO
You’re more than likely familar with local listings, as they show up in the search results whenever you search for a business in your area. These are vital for contractors because they inform searchers about your services, your service areas, hours of operation and important business updates.
How to succeed with your digital marketing agency
You don’t need a yes man, you need a business partner that understands digital marketing and who is excited to build a lasting online presence. In my experience as a digital marketer and as a vendor in the construction industry, I have come to learn that success comes from a vested and mutual partnership.
How do I respond to a negative review?
To begin, you should probably scream at your computer, slam your fists or better yet throw an item across the room. Once that’s over with, lets actually address this problem…
Why is email marketing important?
Emails these days seem to be overdone and overused. I’ll even admit that I make ‘burner’ accounts that I give out whenever I’m shopping and want to get in on the sale or promotion. I’m not alone in doing this because we all feel that we get bombarded with them and it can be hard to constantly check your inbox and sift through the massive amounts of messages we get.